New World Associates
edtech market expertise.


serving startups and market leaders. 

Selected Clients

Leading Global University Press

Product management and product development services to guide the print-to-digital transition of franchise higher education textbooks.

Digital Learning Platform Startup

Market research, market assessment and customer engagement services to guide business strategy, qualify customer targets, and cultivate sales-ready contacts for an emerging digital platform company. 





skilled at all facets of data analysis, assessing customer needs, and designing solutions that work.
— Laurie Rosatone, VP/Wiley

as wise and congenial a consultant as one could hope to find.
— Richard M. Felder

fueled by data-driven decision-making and a deep commitment to understanding customer needs.
— Nicole Dingley, Customer Success Strategist