New World Associates
edtech market expertise.

edtech product+market expertise.

connect. engage. inform.


We help higher education companies navigate the digital transition and establish product-market fit.

EdTech is no field of dreams. Building a better solution won't ensure anyone will use it.

Whether you're in start-up or scale-up mode, or an established business seeking to launch or pivot into a digital offering, establishing product-market fit is a prerequisite for success.

That's where we come in.  We can provide marketing research and strategic assistance to identify your key customer segments, identify personas, and test, refine, and validate product models and messages.  We can provide product development and management services to launch new offerings, or help transition your business from print/transactional to digital/renewable.

Get in touch with us to set up a consultation, or use the contact form at the bottom of this page to inquire whether our services are right for you. 




75 Summer St.
Kennebunk, ME 04043

795 Congress St
Portland, ME 04102

(617) 500-8194


The real problem is not whether machines think but whether men do.
— B. F. Skinner


Let's Chat.

Use the form below to contact us regarding your needs. You may also email or call us to make an appointment.

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