New World Associates helps companies with great content or technology win more customers, build better products, accelerate growth, and enhance impact.
Product development and product management services to conceive, revise, or re-position learning content and other edtech products and services.
Strategic guidance and execution in market research and assessment, market segmentation, customer personas, focus groups, surveys and interviews to diagnose customer pain points, needs, preferences, and willingness to buy.
Market research and strategic market analysis services to help you measure and target opportunities, refine product models and set business strategy.
• Associate Publisher, Engineering & Computer Science, WILEY Higher Education
• VP/Publisher, Island Press
• First VP, Board of Directors, American Society for Engineering Education
• NSF i-Corps for Learning
• Chair, ASEE Corporate Member Council
• Mentor, LearnLaunch, Boston, MA